Introduction:

On first consideration, Madhappy Apparel seems to be a streetwear company. That produces attractive designs and bright colors for the customers attracted to its rebellious and liberal image. Although, it is crystal clear that having edge factor is a strength. That Madhappy can’t wish for, the platform is much more than that. In a nutshell, this is fashion business that is committed to promote mental health as a topic. That does not receive deserved attention, and was positioning it in the contemporary environment of fast evolving clothing manufacturing and design.

So, just what makes Madhappy that much different from all the other clothing companies clamoring for the youth fashion market today? Continue reading to determine that as we unravel the story of the company’s inception. Its mission-based strategy, and the strategies that have made it become popular with the target consumers.

Origins of the Brand:

Madhappy was launched in 2017 by two childhood friends Nick Kiernan and Jack Kelly, inspired by fashion, art, and mental health. As students of the Fashion Institute of Technology, the two started to come up with simple designs. The apparels which they wanted to launch from their own label and sketch out ideas. That were no longer limited by aesthetics alone. But had a view to the actual world in which they operated.

The end product was called Madhappy. A brand that draws from sources as diverse as 1990s street-wear, graphic design, and even, old school tattooing. Since the company’s creation, it aimed to bring both fashion trends and an understanding of mental health. And construct products that were fashionable but also encouraging to those who wear it.

The Madhappy Brand Aesthetic:

When it comes to T-shirts or pants they sell, there is almost nothing. That would make one distinguish that it is a product from Madhappy Apparel and not some random luxury streetwear label. Broad stripes and outlandish prints over the apparel extending over t-shirts, hood, caps and accessories. But look a bit wider and deeper and it’ll not take long to discern a lot more that goes into these designs.

These are evident at Madhappy where its graphic tees for example include funny catchy slogans that have a second meaning. They could attract the attention of somebody who likes the artistic styling of the firm but they also have much more significance. They may be related to issues of the human mind, happiness and well-being.

A perfect example is the Inner Peace tee which has been designed as a cartoon like peace symbol melting, with the inscription that there is peace within. In the same vain, the company’s ‘Mental Health Matters’ T-shirt is simple. Cleanly designed and carries a powerful message regarding mental health.

Apart from designs, there is another element of Madhappy’s style – color choices are deliberately minimalistic, mostly grey, black, and white. The brand’s color scheme ranges from neon to classic, with bright blue, pink and yellow being especially suitable for the territory of streetwear market. This brave choice ties the visual concept of the entire collection in Madhappy together. So that no matter if you wear their sweatpants, a hoodie or a graphic tee, the overall picture is Harmonious.

Making a Difference: Madhappy’s Mission in Raising Awareness for Mental Health:

More and more fashion brands are trying to improve their social responsibility in recent years. But few tackle mental health as seriously and committedly as Madhappy does. Since it was birthed, the brand has focused on being a voice. Champion for mental health, and helping those who are in distress.

To this end, Madhappy has partnered with different mental health charities, including the non-profit organization. Called JED Foundation that focuses on the protection of teens’ and young adults’ emotional well-being. Furthermore also the company offers a contribution for various causes. That it endorse and mostly for mental health or any other cause that will help make a positive change in the society.

And most noticeably, all the products that are sold by Madhappy are raising awareness about mental health issues. With such messages on the clothes, the brand wants to open the spectator’s eyes on the fact that such topic is worth discussing and is perfectly normal.

Why Madhappy is Taking Over the Fashion World:

Madhappy has promised to make and sell streetwear with a message behind it. This has resonated well with the target market. Now, the fans base starts from popular stars like Justin Bieber and Travis Scott or random society members. Who appreciate the brand’s bold stance on fashion and its commitment to spreading awareness for a crucial issue.

However, it is not only the stated goal of helping people. That make this brand special – quite as much as the style that has now been developed by Madhappy. Its use of graphics and street-art like aesthetics gives it a certain identity that is recognizable within. What is becoming an ever-saturated market for T-shirts and athleisurewear brands.

Conclusion:

Summing up, it is can be said that Madhappy is not only a company that sells clothes. But it is much more. It is a statement – a bold, colourful shout of a new way of looking at mental health and taking action. Madhappy’s adherence to both the ideals of popular fashion and to its own mission to make a difference in the world has helped. It stand out in the streetwear market and it will only continue to do so in the future.