Ever looked closely at a medicine box purchased from any pharmacy? From the outside, it might appear simple, but the truth is, this small box presents a world of challenges and smart solutions. Creating custom Medicine Boxes is way tougher than you can imagine, and there is a complete science behind the creation of each box. In case you are a medicine brand seeking novel and safe packaging, here is a quick guide to teach you regarding the challenges you might face and how to tackle them effectively.
Challenge #1: Safety of Medicines
One of the biggest concerns for any brand is the safety of their medicines. To ensure they work the best and serve their purpose, they need to be made tamper-proof as nobody would ever like to consume a medicine that has already been opened or comes damaged.
This is the reason you would have noticed that these medicines come with foil seals around the bottle caps or plastic wraps at the edges of the box. This might be a pain to open and you might feel annoyed, but trust us, this is done for the safety of these sensitively-formulated medicines. Thus, tamper-proof features are used to prohibit any external factor that might come in contact with the medicine before it reaches you.
Nature itself can be a threat to these products at times, such as light, air, or moisture inside the box can lead to damaging the quality of the product. This is why, you might have noticed that medicine boxes are made of dark-glass, or the pills that come out of foil or blister packs for added protection. These material options serve as a perfect shield for the medicines and prevent any outside threat from coming in direct contact with them.
Challenge #2: Creating a Child-Resistant Packaging
Another challenge brands might face is ensuring these boxes are away from the reach of children and the inside content is inaccessible to them. This can be done by making them hard for kids to open, but not for adults or elderly people with specific conditions that might affect their hands.
This is the reason you will observe why medicine caps need to be pushed down and turned in a specific direction to open, and kids can rarely open them. This serves as a smart way to keep kids safe and away from these medicines while at the same time allowing adults to easily access their medication.
Challenge #3: Displaying the Right Information & Details
Brands sometimes face the issue of information overload, and the designers have to manage lots of details in a small space, which doesn’t look impressive at all. The right thing to do here is to display these details logically, with readable fonts and colors.
Many brands now use peel-back labels that reveal the additional information under them, the same as you are opening some extra page. Not to forget, many of the brands these days now use QR codes to link the customers to any further details they want to know about the brand or the product. The end goal of all brands is to make sure to get easy access and quick access to details without any hassle.
Challenge #4: Making Eco-friendly Medicine Boxes
Today’s world is all about eco-friendliness and customers are becoming more aware of the threats imposed to the environment with time. Medicine Packaging boxes are not any exception here and that is why brands are showing an inclination towards the adaptation of green methods and materials. While the traditional boxes are hard to recycle and end up in landfills, leading to a mountain of waste, which is much more hazardous for our mother planet.
As a solution to this problem, packaging brands these days are working really hard to find green solutions and using materials that can easily decompose naturally over time. Utilizing fewer materials and following a minimal design also solves the problem, leading to lesser waste production while cutting down on the overall costs of shipping as well as pollution.
Challenge #5: Combating Fake Medicines
This is one of the biggest threats that medicine brands might face, as well as using fake medicine poses a serious threat to human health. To beat this issue, designers now utilize high-end technology and include special holograms or inks that change color, which makes it difficult for counterfeiters to reuse or copy their ideas. Similarly, invisible inks are available too, that show up under special lights. Many brands also consider putting tiny computer chips inside the box and mentioning them on the box exterior to help customers confirm the supplier’s authenticity.
Challenge #6: Global Shipping Issues
In case a brand is planning to expand its horizons to the global level, this is not an easy process. As each country has a specific set of regulations that need to be followed in custom printed medicine boxes, these brands need to be much mindful of these norms. They need to remember that what works in one specific place might not fit all places, therefore, it is better to create a flexible design that can be altered with respect to different regions.
At times, there might be the need to include labels in multiple languages or use inserts that can be easily swapped out. While many brands are now working on digital solutions such as apps that provide information based on the location where the medicine is being used. This is a highly personalized approach that results in highly satisfactory user experiences from different areas of the globe.
Challenge # 7: Creating a User-Friendly Design
The key to winning consumer’s interest and ensuring the right usage of medicines is via creating a thoughtful yet user-friendly design. Remember, the main goal of these boxes is not only to do branding but also to ensure the proper consumption of these medicines by individuals. There are certain cases where patients need to take medicines multiple times or might have memory-related issues.
In such cases, brands can come up with clever solutions such as built-in timers or alarms to help people remember the right time to take their medicines. Using specific color codes or shapes can also help to differentiate medicines. Even many brands are now working on creating smart boxes that can track when they were opened the last time and send reminders to individuals via relevant apps installed on their smartphone devices.
Summing Up
The next time you open any medicine box, take some time out to appreciate the combined efforts and innovation behind each design that is a result of countless hours of effort. The main goal of any brand is to help you take the medicines correctly while keeping them safe, fighting against counterfeits or scammers, and being gentle on the planet- while at the same time giving you the required information that you need to know. It might sound like a tough job but these little boxes are worth the effort and up to each challenge.
Order your custom medicine boxes with Packaging Mania today, which are made of high-quality and eco-friendly materials to protect your worthy medicines against all external threats. Visit our website to learn more about how we can be helpful for you.
